LUKE BROCKLEHURST

CREATIVE DIRECTOR  |  BRAND DIRECTOR

  • Aerial performer on silks in a misty warehouse
  • Still from Be Okinawa, Tourism Japan for Dentsu Tokyo
  • Still from Live Your Way, THE ICONIC
  • Still from Brand Identity in Motion, rebel
  • Runway Everywhere, THE ICONIC
  • Still from adidas ACE ft. Juan Mata, rebel Proving Ground
  • Still from Puma Evo Power ft. Olivier Giroud, rebel Proving Ground
  • Still from Nike Hypervenom III ft. Jamie Vardy, rebel Proving Ground
  • Still from Puma Evo Speed ft. Sergio Agüero, rebel
  • Still from The Surprise Recruits, rebel Christmas
  • Still from Optimise Your Everyday, Verve by Myprotein
  • Still from World Cup Freestyle, rebel
  • Still from Raise Your Game, rebel and adidas
  • Still from Old Rivalries Die Hard, Amart Sports
  • Still from Footwear Frenzy, Amart Sports
  • Still from ASICS GEL-Kayano, rebel New Zealand
  • Still from adidas Telstar 18, rebel
  • Still from Rebel Street, rebel Christmas
  • Still from Made There, Perfected Here, rebel
  • Still from However You Cheer, rebel World Cup
  • Still from Cricket’s Got a New Home, rebel
  • Still from ASICS Light Show, rebel
  • The Making of Phantom, SBD Apparel
  • Still from The Heist, rebel
  • Phantom: Athlete Editions, SBD Apparel
  • Still from For the Long Run, rebel
  • Still from Father’s Day: Thank You, rebel
  • Still from A Rebel Christmas Party, rebel Christmas
  • Still from Footy Season Starts Here, Amart Sports
  • Still from The Summer of Sport, rebel
  • Still from New Boots Just Landed, rebel
  • Still from Forged for Battle, Cricket Australia
  • Still from Whatever Your Endgame, rebel, with Deloitte

PROFILE

Creative and brand leader with more than 20 years building in-house agencies and directing campaigns with Nike, adidas, Puma and ASICS.

Brand Director at Super Retail Group from 2012 to 2020, leading rebel and Amart Sports through full rebrands across 200+ stores. Freelance Creative Director for THE ICONIC since 2020. Trained in behavioural science, which shapes how I brief, write and measure creative work.

MORE ABOUT ME →

A$1bn+

Super Retail Group revenue, grown from A$600m

10 to 55

Net Promoter Score across rebel and Amart Sports

8m views

adidas Raise Your Game, with sales up 45% in six weeks

6% to 20%

Sport’s share of category mix at THE ICONIC

SELECTED WORK

ALL 32 PROJECTS →

Nike Hypervenom III ft. Jamie Vardy
Nike Hypervenom III ft. Jamie Vardy
rebel Proving Ground · 4m views, sales +60% in month one
Live Your Way
Live Your Way
THE ICONIC · 250% sales uplift
Be Okinawa
Be Okinawa
Tourism Japan for Dentsu Tokyo · aired in 30 territories
Puma Evo Speed ft. Sergio Agüero
Puma Evo Speed ft. Sergio Agüero
rebel · sales +45% to 50%
Puma Evo Power ft. Olivier Giroud
Puma Evo Power ft. Olivier Giroud
rebel Proving Ground
adidas ACE ft. Juan Mata
adidas ACE ft. Juan Mata
rebel Proving Ground

BRANDS

rebel  ·  Amart Sports  ·  THE ICONIC  ·  Nike  ·  adidas  ·  Puma  ·  ASICS  ·  New Balance  ·  Under Armour  ·  Reebok  ·  Oakley  ·  Sweaty Betty  ·  P.E Nation  ·  Garmin  ·  Cricket Australia  ·  Tourism Japan  ·  Dentsu  ·  Verve by Myprotein  ·  BBC

REFERENCE

“Driven, strategic, commercially astute, and a natural leader.”

Erica Berchtold, CEO, Super Retail Group and THE ICONIC

MORE TESTIMONIALS →