← WORK / REBEL CHRISTMAS
A Very rebel Christmas
Thirty seconds of an Aussie summer, one gift at a time.
CLIENT
rebel
ROLE
Creative Director
FORMAT
30″ TVC, national
Christmas in Australia happens outdoors, so we built rebel’s Christmas spot out of the moments people actually spend the holidays doing.
It’s a rapid-fire edit of close, tactile product moments: stumps on the beach, a dart hitting the board, shin pads strapped on, an air hockey puck, swim goggles snapping into place, trainers on a court, a bunch of water bombs and an early-morning run. No dialogue, just product in use and the pace of summer.
Every shot doubles as a gift idea, so the spot works as a catalogue without ever feeling like one.
