CLIENT
Amart Sports
ROLE
Creative Director
FORMAT
15″ TVC, national
The opener for Amart’s Mega Deals sale, built to do one thing in fifteen seconds: make people believe the deals are big enough to clear the place out.
Coach Mike, Amart’s recurring character played by Mike Goldman, sets it up on a fully stocked shop floor. The punchline is told in a single cut: the same store, stripped to the bare racks.
No product list, no voiceover marathon. Just a gag that makes the sale feel urgent before the offers take over.
