CLIENT
rebel
ROLE
Creative Director
FORMAT
30″ TVC, national
The job was to make rebel the one stop for Christmas, whoever is on the list.
We followed a trail of golden light from rebel’s yellow gift boxes to the people opening them: at the barbecue, around the pool, at the family get-together. Every reveal lands a gift and a price, from a kids’ bike to a GPS running watch, with the official adidas World Cup ball as the hero product.
The light trail does two jobs: it ties a busy, product-heavy spot together, and it turns rebel yellow into the colour of Christmas morning.
