Luke Brocklehurst is an Anglo-Australian brand strategist, behavioural science specialist, creative director, and business advisor with 20 years’ experience helping ambitious organisations grow through sharper storytelling, smarter positioning, and better customer outcomes.
From global icons like Nike and the BBC to disruptive scale-ups in property, tech, and lifestyle, Luke works across industries to shape brands that are not only commercially successful but behaviourally intelligent. His approach blends classic brand-building with applied behavioural economics—nudging better decisions, deepening emotional engagement, and removing friction across the customer journey.
Luke has led rebrands, built in-house creative teams, launched new categories and products, and directed award-winning campaigns across the UK, Europe, Asia, and Australia. Luke has worked agency-side, brand-side, and board-side as a strategic advisor to founders, investors, and high-growth teams.
Currently based in the UK, Luke consults across sectors - helping organisations define who they are, how they show up, and why it matters. His work spans brand positioning, creative direction, tone of voice development, behavioural science, facilitation, brand systems and team alignment and motivation. Whether shaping a strategic narrative, refining a customer experience, or leading a workshop, he brings a systems-level view that connects brand, behaviour, and bottom line.
Reach out to discuss:
Brand strategy & positioning – Defining what makes you distinctive and why it matters.
Creative direction – From campaigns to content, tone of voice to typography.
Marketing & communications leadership – Including internal agency builds, cross-channel execution, and GTM plans.
Behavioural economics & service design – Applying COM-B, EAST and nudge principles to drive better outcomes.
Property & place branding – Crafting narratives and systems for spaces people want to live, work and invest in.
Reputation strategy – Particularly for founders and public figures looking to shape a values-led legacy.
Advisory & growth consulting – Translating ambition into strategy, and strategy into action.
From high-stakes meetings to on-the-ground execution, I thrive wherever ideas take shape—led by curiosity, grounded in collaboration, and driven by purpose.
Photo Credit: Elsbeth Vincent