Case Study: Verve – Optimise Your Everyday
What if your best life wasn’t a dream—but a habit?
What if your best life wasn’t a dream—but a habit?
Verve launched into a crowded wellness market with a bold proposition: this isn’t about transformation. It’s about consistency. You don’t need a new you—you just need the right habits, repeated every day. The brand tagline said it all: Optimise Your Everyday.
Our job was to bring that idea to life—showing what living well actually looks like in the real world, and building brand credibility without leaning on pseudo-science or tired wellness clichés.
The campaign we developed was fast-paced and aspirational, but grounded. We opened with a 6am alarm. A hand reaches for a bottle of Verve. The ritual begins.
From there, we moved through a series of beautifully composed vignettes: a high-powered executive stepping into a boardroom, Verve bottle in hand. A Formula One driver heading toward his car—calm, focused—as Verve sits in the foreground, still. A mountain hiker pulling Verve from his pack, standing atop a 360-degree vista. Footballers breaking for half time. Energy. Clarity. Control. All anchored by one consistent ritual.
The campaign’s real power came from what we showed—and what we didn’t say. There were no wild health claims. No pseudoscientific jargon. Just a recurring presence. Verve as a visual constant in a high-performing life.
Shot on a start-up budget, we collaborated with production house Tungsten to create the impossible: cinematic scale on an agile timeline. Using an 8K monitor background and robotic camera arms, we layered live action and stock footage with surgical precision. A tyre here. A flicked flag there. Shadows matched. Worlds stitched together. It was an elegant bit of visual storytelling and a masterclass in production craft.
From a behavioural perspective, the campaign leveraged habit formation cues, identity priming, and anchoring bias. By repeatedly showing Verve embedded in different daily routines, we positioned it not just as a supplement—but as a signal of discipline, clarity, and readiness.
Results:
Most successful campaign in Verve’s history by engagement and conversion
Over 5.2M combined views across YouTube and social (organic + paid)
43% increase in brand search and direct traffic within 4 weeks of launch
31% lift in first-time customer conversion rate
Became the foundational asset for ongoing brand storytelling across web and retail
Why it worked:
It showed a better life—without shouting about it. Optimise Your Everyday turned a bottle of supplements into a ritual object. Quiet, consistent, and aspirational in the most grounded way.